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PAXA and Loud Parade are aligning their work on brand partnerships and growth for creators across both businesses.
Loud Parade has built a strong brand-partnerships practice for creators — sourcing deals, managing platform relationships, and running the commercial side of creator businesses at a level most agencies don't reach. PAXA brings underwriting and the infrastructure a creator business needs once a deal closes: rights checked, delivery tracked, revenue graded as it lands.
Where the two overlap — a creator PAXA has underwritten, working with a brand relationship Loud Parade has built — the aim is a single coherent process instead of two separate ones bolted together, so a deal that starts on one side finishes with the same rigour on both.
This is an active, growing working relationship, not a finished announcement. As it develops into a more formal structure, we'll share what's public to share. What creators and brands can expect in the meantime is the same standard either side of the partnership already holds itself to.
PAXA is onboarding a limited beta cohort.
Creators, brands, and investors — request access.